As a marketing expert, I have witnessed numerous companies come up with creative and innovative ways to advertise in East Tennessee. This region, known for its breathtaking scenery and rich history, has a unique market that requires a different approach when it comes to advertising. In this article, I will share some of the most successful advertising campaigns that have been used in East Tennessee.
The Power of Local Influencers
One of the most effective ways to advertise in East Tennessee is by utilizing local influencers. These are individuals who have a significant following on social media platforms and are well-known in the community.Companies have tapped into the power of these influencers to promote their products or services. For example, a local restaurant in Knoxville collaborated with a popular food blogger to showcase their new menu items. The blogger shared mouth-watering pictures of the dishes on her Instagram account, which had thousands of followers. This not only created buzz around the restaurant but also attracted new customers who wanted to try out the dishes they saw on social media. Similarly, a clothing brand in Chattanooga partnered with a fashion influencer to promote their new collection. The influencer posted pictures of herself wearing the brand's clothes and shared discount codes with her followers.
This resulted in an increase in sales and brand awareness.
Interactive Billboards
Billboards are a common form of advertising, but companies in East Tennessee have taken it to the next level by making them interactive. One such example is a billboard that was placed on the side of a building in downtown Knoxville. The billboard had a giant QR code that people could scan with their phones. Upon scanning, they were directed to a website where they could enter a contest to win free tickets to a local event. This interactive billboard not only caught the attention of passersby but also created a buzz on social media.People were sharing pictures of the billboard and encouraging others to scan the QR code. This resulted in a significant increase in website traffic and ticket sales for the event.
Community Involvement
Companies in East Tennessee have also used community involvement as a way to advertise their brand. This involves sponsoring local events, charities, and organizations. By doing so, companies not only give back to the community but also gain exposure and build a positive image for their brand. For instance, a car dealership in Johnson City sponsored a charity run for a local animal shelter.They provided branded t-shirts for the participants and had their logo displayed on banners and flyers for the event. This not only helped raise funds for the shelter but also increased brand visibility in the community. Another example is a bank in Knoxville that sponsored a music festival in the city. They set up a booth at the festival where they gave out freebies such as sunglasses and water bottles with their logo on them. This not only created brand awareness but also gave people a positive association with the bank.
Unique Advertising Mediums
In addition to traditional forms of advertising, companies in East Tennessee have also used unique mediums to promote their brand.One such example is a local brewery in Gatlinburg that used branded coasters to advertise their beer. These coasters were placed in bars and restaurants throughout the city, reaching a wide audience. Another creative advertising medium used by companies in East Tennessee is vehicle wraps. A moving advertisement can be an effective way to reach potential customers, especially in areas with heavy traffic. Companies have wrapped their vehicles with eye-catching designs and logos, turning them into mobile billboards.
Social Media Contests
Social media has become a powerful tool for advertising, and companies in East Tennessee have used it to their advantage.One popular strategy is to run contests on social media platforms, where followers can win prizes by participating. A local hotel in Pigeon Forge ran a contest on their Facebook page where followers had to share their favorite memories from their stay at the hotel. The winner received a free weekend stay at the hotel. This not only engaged their current customers but also attracted new ones who wanted a chance to win the prize.
Conclusion
In conclusion, companies in East Tennessee have used various creative ways to advertise their products and services. From collaborating with local influencers to using unique advertising mediums, these campaigns have proven to be successful in reaching the target audience and creating brand awareness.As the market in East Tennessee continues to grow, I am excited to see what other innovative advertising campaigns companies will come up with.
